Sunday, February 8, 2009

Feb 8 History of GD Chapter 2

While the alphabet inventors are unknown, they sought to believe the source to be the Canaanites, Hebrews, and Phoenicians. This early alphabet was referred to as the North Semitic writing. Looking throughout history, it is assumed that the development of the alphabet was an act of geography and the mixture of visual symbols throughout villages. As time went on, different cultures and villages created their own alphabet. For example, Ras Shamra did not contain any vowels, while Aramaic used dots and dashes added to characters to indicate vowels. It was not until the Greek civilization that the alphabet was turned into beauty. Throughout the Greek culture, vowels were made, and changes like boustrophedon came into play. They eventually adopted the reading style of moving left-to-right. This alphabet played a role in democracy. When the Romans eventually captured Greece literature and art, they developed their own alphabet using serifs. Their cities were decorated with beautiful characters and other styles of writing that were shown in monuments and statues.

One thing that I find interesting when looking throughout Rome is how the characters on statues and monuments are created with perfection. There are very subtle differences within a repeated character on these statues. The perfection that these artists use is amazing when you consider the tools they had in that time period. They took a lot of pride in their beauty and worked on always improving it throughout the city.

One question that I pose is how do we know that alphabets and writing did not evolve at an earlier date in history? They stated in the reading that only 30,000 scrolls survive. How do we know that the earliest forms of writing did not occur on a medium that did not survive throughout the years?

Saturday, February 7, 2009




This is a advertisement for Burger King. The function that is serves is to give $2 off a $10 purchase of food at any Burger King restaurant. The point they try to make with this advertisement is that you have to pay roughly $2 to go through a toll on the highway, so why not give that $2 back to you when you go to Burger King.

This advertisement was found online at the Burger King's Greatest Ad's site. Looking at the typography used in this advertisement, I feel like it is a good balance. Since the picture is so bold, the designers did a good job at making sure the text does not overtake the picture. The imagery here represents more than just fries on a sign. You can clearly see that the fries are in the shape of a hand flicking someone off. The quality of the artwork is clear and understandable, as well as simple. The designers do a great job at making you feel like you are experiencing the same thing that they are: high pricing for tolls. If you looked at the picture and saw the bold words "Toll This" you really would not understand what the advertisement is about. It is a bold statement once you read the paragraph below and understand what purpose they have for this advertisement. The typography they used in this advertisement was bold, yet not overpowering.

Feb 7 History of GD Class Response

Our discussion from Friday's class was based on the chapter 1 reading. We discussed that the earliest forms of communication was not intended for artwork. One exercise that we did during class was that we had to think of as many different ways to visually show a "man" and a "woman". We were told to think of bathroom signs to help us show different ways to visually show these. Coming up with ideas were easy, but there were some that represented ideographs instead of pictographs. We continued in class talking about Hammurabi and the different laws that were put up around the village. They were trying to establish order by setting these rules up. One other thing we discussed is the Rosetta Stone. It is amazing that this stone was the only way to translate from the three different languages.

One thing that I found very interesting in class today was the Hammurabi. These rules were placed around a village to help keep order. Some of these rules were extreme. For example, some stated that if you build a house and it caves in on a man, you will be killed. It is interesting to think of who thought up these rules and how they were implemented.

One question that I pose is how exactly ere these Hammurabi rules put into place? How did the village handle these new orders and respond to them? Were they rebellious or did they give in to social order?

Friday, February 6, 2009

Feb 6 - Chapter 1

Unknown where and when Homo sapiens emerged, there is reason to believe they have been around for over 200,000 years. Most likely originating from Africa, the earliest form of communication of humans began with pictographs, which were pictures or sketches representing things depicted. Petroglyphs, which were carved from rock, began showing up all around the world. As people would make these carvings from rock, they eventually would reduce these pictographs and petroglyphs almost to a point that would resemble letters. As human beings continued interacting with each other, they began illustrating these symbols into tablets made of rows and columns that would be read from one side to the other. As communication between humans became more sophisticated, they were able to write in cuneiform. Developing years after cuneiform, cylinder seals were created to mark personal objects or letters. As writing became more and more popular, papyrus was developed to write on. Through a tedious process, this paper was produced to create scrolls and manuscripts. Egyptians used the manuscripts to write prayers, funerary text, and other passages. As manuscripts became more common, scribes would design the manuscript, while artists would draw illustrations next to the writing.

One thing that was interesting involved the development of Mesopotamian proprietary marks and seals. They were used to mark property and ownership among the village. This was a visual breakthrough that allowed people to know who created pottery and who the cattle belonged to. As you continued reading about seals, you noticed that almost everyone had one, no matter your class status. If you look around today, everything is marked and has ownership. We know where everything came from and what company created it.

How long would it take to create a hieroglyphic? Looking at some of these engravings it appears it would take hours or even days to write out a message.

Thursday, February 5, 2009

Feb 6th - History of Graphic Design

The topic that was discussed in class dealt with the earliest forms of communication, as well as graphic design. We explored cave drawings that aided in communication before there were words and vocabulary. We looked at paintings that were taken from France and tried to distinguish the meanings behind them.

One of the most meaningful things learned in class today is how hard it is to communicate without words and symbols. In this time period today, even if we do not use words for communication, we are still able to communicate through symbols, action, and even jargon. During class, we explored a form of communication that is not used in this time and age, but use to be the only form on communicating. Using clay to mold as well as to draw on is something that is frustrating and extremely hard to do. The hardest part of communicating with clay is the detail that you try to portray. For example, how do you tell someone you have 2 white cats and 2 black cats through using clay? Adding detail to communicating through clay is very difficult.

Question for class: How would cave men be able to convey emotion or specific feeling through a drawing? Was drawing their only way of communication or were there other forms they could also communicate through at the time?

Wednesday, November 19, 2008