March 3 History of GD Chapter 12

A major designer that affected the twentieth century designing was Frank Lloyd Wright, who created organic architecture with dynamic interior spacing. Space was an essence of design that he loved to work with and is visible throughout his architecture and even designing. What was known as the The Four or the Glasgow School, including Mackintosh, McNair, and two sisters, worked in correlation with each other as designers. They created a geometric style with curvilinear lines and rectilinear structure. Around 1897, the Vienna Secession came to be where artists rebelled against floral art nouveau. This art was focuses on clean, simple, and sans serif lettering. They eventually moved into creating a magazine called Ver Sacrum and focused on white space, elegance and creating calendars and poetry through the magazine. One other major designer during this time period was Peter Behren who created manufactured products reflecting his design. He worked on perfecting the AEG trademark to appear on stationary, buildings, and products. He was also the fist to use sans-serif type for a book text and was very involved in this type of font and even created his own style fonts, Behrensschrift. A new design movement began called Gesamkultur which was a totally reformed man-made environment. This group pushed at eliminating ornaments in their style. As designing grew, it moved into designing underground subway signs and eventually more street signs.

A group of people that I find very interesting are The Four. Working together, they created so many beautiful pieces, but were able to create their own pieces on their own as well. Using symbolism, they created a beautiful design, The Scottish Musical Review, that takes studying the image to be able to interpret what is being said through the poster.

Going off from The Four that I found very interesting, I am not entirely sure why people were outraged over their work and why some loved it. What did people have to be outraged about? Symbolism was beginning to expand but people didn't seem to be open to the new ideas.