May 11

Tibor Kalman, being a social activist, created interesting pieces of design that incorporated his beliefs and views into his work. At his first design firm, he would incorporate things like women’s right and ‘going green’ to create designs for activists. He created magazine covers that feel very bold and heavy. Some of the images on the cover were daring images such as middle fingers and naked people. He even went as far as to recreate a black Queen Elizabeth and a black Arnold Schwarzenegger. His designs are very radical and he opened up people’s minds to new and different ideas.

David Carson is one artist I enjoy discovering more about. Carson doesn’t follow any of the typography rules when it comes to layouts. He enjoys creating unstructured designs that don’t follow grid rules and legibility systems. His idea is to create a visually compelling image through the use of typography. He wants to use the type in design as much as any other imagery. I really enjoy looking at his layouts because you really need to study them to understand what is going on. I am not sure if his creative ideas would be useful in magazine spreads that involve a great amount of text.

Matthew Carter was a type designer who mainly designed typefaces for digital use. One major achievement he completed was created a typeface that would be used for phone books. The font that was used, Bell Centennial, was created with what they call ink traps which were angled corners so that when you print quickly on newsprint, the ink would bleed into the areas and create a perfect letter form. It was an interesting technique that really worked when the ink would spread together when printed. He also created Verdana which is one typeface that is used for computer screens because of the legibility.