This is a design for the same California Raisins from the De Stijl movement. I wanted to incorporate geometric lines and boxes but keep it simple. If i were to create this digitally, it would be the basic red, yellow, and blue boxes with the text lining the boxes. The typeface is very simple and not a lot of decoration is incorporated.
This image is representing this logo from The Genesis of 20th Century Design. It mimics "The Four" by incorporating geometric lines and symbolism. It seemed that every design they created had a form of a women in the drawing and the text at the bottom of the design. I wanted to take that style and change it to fit the California Raisin logo. The raisin box today still has a woman on the box and so that is one element that I wanted to keep. The type treatment in this is very organic. The text was not the same throughout the design and seemed to flow throughout.
3 comments:
I really like your second design! I loved how you incorporated the Sun Maid woman in your design but made her abstracted to fit the style of the Four. It looks like a great play off of Mackintosh's poster for The Scottish Musical Review. I think color would really help the first design, like you said. With it in all one shade it is not quite clear which style you chose.
I like both of your designs. The first one seemed kind of ify to me but then I read that you would have used primary colors, and I think color would have made it more interesting and bold, like De Stijl. I like the second image because the design reminded me of Charles Rennie Mackintosh's poster. I like how you carried out the design like he did and made it your own.
I like the top one and I think that it has a lot of potential if you worked with the text. The second one looks good.
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