As you can see, this advertisement is very “catchy”. Featured by PETA, the People for the Ethical Treatment of Animals, this ad was featured in India promoting vegetarianism. The culture in India consists of many vegetarians and they want to continue promoting it. This image, found on the internet, uses images and layout to send a message that catches the eye. As you can see, they reverse the rolls and allow you to see what it would be like to be a chicken always getting eaten.
The quality of the work here is very clean and clear. The pictures are great quality and they layout seems simple, yet powerful. The cut out of the chicken is clean and the quality is excellent. I think when it comes to this advertisement, less is more. The designers did a good job at portraying what it would feel like to have your leg be eaten and they do a great job at making you see both sides of the situation.
As serious as this problem over in India may be, this advertisement is attractive through the humor we take out of it. We often wonder if ads like these are serious or if someone was doing it for comedy. The text on this layout is not too big and the placement is just right. The message is portrayed through the images more than the words. This is an example of how you balance out imagery and text.
3 comments:
I find the colors in this image very eye catching too, how the leg of the human, almost dose look like it was cooked. It's great how that small amount of text in the corner really catches your eye just by balancing the image correctly.
This is certainly a good example of how "less is more" when it comes to text sometimes. The two words do lend balance to the ad, and they also allow room for [limited] interpretation, so that the main message gets across. I also like the way the leg is shot, especially where it folds--it looks exactly like a chicken wing. And there is good humor to it, which is what many people tend to respond to today.
Overall I find this ad layout to be very interesting and eye catching. I see a conflict in image resolution versus text, but that's just me. The layout is good overall. I feel a little odd about the angle of the chicken, but it's a weird bird no matter what, so I don't think any angle could improve that. The piece is interesting and definitely makes you think. Nice find.
Post a Comment