This is a advertisement for Burger King. The function that is serves is to give $2 off a $10 purchase of food at any Burger King restaurant. The point they try to make with this advertisement is that you have to pay roughly $2 to go through a toll on the highway, so why not give that $2 back to you when you go to Burger King.
This advertisement was found online at the Burger King's Greatest Ad's site. Looking at the typography used in this advertisement, I feel like it is a good balance. Since the picture is so bold, the designers did a good job at making sure the text does not overtake the picture. The imagery here represents more than just fries on a sign. You can clearly see that the fries are in the shape of a hand flicking someone off. The quality of the artwork is clear and understandable, as well as simple. The designers do a great job at making you feel like you are experiencing the same thing that they are: high pricing for tolls. If you looked at the picture and saw the bold words "Toll This" you really would not understand what the advertisement is about. It is a bold statement once you read the paragraph below and understand what purpose they have for this advertisement. The typography they used in this advertisement was bold, yet not overpowering.
3 comments:
Well, the image definitely caught my attention. I definitely agree with you on all aspects. The typography & image are nicely balanced. However, you do need to read the caption below the image; it clarified a lot of things for me. It is a very bold statement. Nice find!
This definitely caught my attention, too! At first I wasn't sure how it fit in with what we've been reading, but I can see how it is an ideograph and sums up the paragraph underneath. I almost missed the explanation paragraph, though - I think it is good that the type wasn't the focus, but I still almost missed the message in the first place. Also, it reminds me of the small type of disclaimers that most people want to ignore - so I think perhaps there could have been some kind of sub-headline or something to move the eye into the paragraph and decode the message more.
After reading about the image and reading the other comments I had to agree that the smaller explanation paragraph needed to be a part of the whole message a bit more. Maybe even putting some of it with the very bold image.
But I feel that this image isn't a real ideograph or pictograph. Yes, it's an image with symbolic meaning, but it's almost like the drawings we did in class of the martini glass. They become less and less pictographs and more a very deep ideograph.
Either way, good choice and very amusing.
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