This image, found on a billboard on an unknown highway, is an advertisement for a foundation repair specialist. The advertisement is grabbing your attention through humor to gain your business. This image was found online and as you can see, it does not necessarily send the right message across to its’ viewers. Not only does the message make your head turn, but if you think about what it means, it does not make sense. The image is an interesting image. Here you have an ad for a business who wants to fix any cracks in your foundation, but the image shows cracked concrete with a happy face. Does that give you a mixed impression?
The logo, found at the bottom in the middle of the advertisement, is an interesting logo. The type face makes it a little hard to read, especially if you are driving past it at 65mph and you have a limited amount of time to look at it. As you can see, the typeface chosen does not really work. The letters are too close together and doing a “stencil-like” text doesn’t work too well. I do not think the message that it is trying to send out works at all with the imagery and text they used here.
This piece is interesting because we can see how type face and choice of wording does not really make sense. It is almost like someone thought of this funny saying and everyone thought it would be catchy so no one stopped to think about what kind of message is being passed here. They really need to go back and look at it to understand what it is saying and work on their typeface. A stencil type face that is too close together is hard to read when you have only a few seconds to stare at it. Better luck next time.
3 comments:
I agree with you, the font doesn't let the eye flow across it, and to understand the message it would take more than a passing glance. I think that by adding serifs (which are supposed to help the eye move across the page) might help in this case. The letters are just too far apart for quick reading. I don't really know how this goes with the chapter we discussed this past week, but I think it's a great example of a graphic design mistake.
I agree with Manda. I'm not sure how this relates to this week's readings and discussions. However, you bring up very valid points on the errors present. I know that if I were driving past, the only thing I'd remember is the smiling cracked foundation guy (what else would you call him?). Along with the suggestions brought up by you and Manda, I think that even a bolder font for the saying (no matter how incorrect it sounds) would be easier to read for the passing motorist.
I also agree with you that the font used in the logo does not work. But what do they do when putting it on a billboard--change the logo altogether to change the font? Or should they thought of this before they finalized the logo? It's interesting to wonder because many times we look at things at one size or just a few sizes to see if it works - I know I would never think to myself "Would this work on a billboard?" so I'm not sure what they could have done to make it more readable besides maybe making the logo bigger.
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